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20 Oct 2014 
Coventry University is a diverse and exciting place to work and we share the enthusiasm of our staff and students to be the best at whatever they choose to do. As one of the City's biggest employers, we offer some impressive benefits for our staff and are committed to delivering the very best opportunities. As Birmingham City University moves towards a two campus strategy where it can better support enhanced learning and student support facilities across a two-mile radius, the Students' Union will also be better able to implement its commitment to improve communication and engage with its valued student membership. Teaching includes case studies that look at the published results of real companies, and high profile guest speakers share experience and insight.

Launched 2013, the MS in Marketing Analytics will give you the cutting-edge knowledge and skills you need to apply marketing analytics to daily business practice. The program will provide you with an in-depth understanding of the mathematical and statistical models and tools needed for customer analysis in the context of marketing problems. Budget for online marketing tools that will increase my online exposure and drive traffic to my website.

There's no academic jargon, just easy to soak up, plain English, which you can really put to use to make quick, significant and effective changes to marketing your business. This isn't theory - this is stuff you can apply in your own business and the ideas in this book really work. And as a marketing professional myself, I have to put my hands up and say this book is, for once, what it says on the tin; the ultimate small business marketing book.

University of Essex Online have partnered with the Institute of Leadership and Management (ILM) to offer you the unique opportunity to earn a professional qualification whilst you study for your degree. The BA (Hons) Business and Marketing degree is made up of the following modules and, upon completion, is equal to a total of 360 credits. Business and Marketing assignments are based on real life work experience and assessed by tutors on an ongoing basis.

According to Hutt and Speh (2004), most business marketers commit only a small part of their promotional budgets to advertising, and that is usually through direct mail efforts and trade journals. The first category includes original equipment manufacturers , such as large auto-makers who buy gauges to put in their cars and also small firms owned by 1-2 individuals who purchase products to run their business.

By sharing information about your business through emails, you help customers see how valuable your product or service is, Bastian says. When Susie gets in a fender bender, your business springs to mind because of your consistent emails. A company newsletter is a great way to update your customers about your business. This requires some tracking , of course, but it's a great way to encourage repeat business.

If you are an existing user on Google Places or Google+ Pages prior to June 2014, you have been automatically upgraded to the new Google My Business dashboard. After the upgrade, Google My Business may ask you to review the information for your business, which allows business owners to double check and ensure the accuracy of the information in your dashboard. The second thing that I think is unique is the focus on marketing as a system.

Perhaps the most powerful point he made was: If you have a mobile phone, you have a mobile marketing strategy.” Accordingly Levy talked about how the Facebook Page is a cross-platform tool marketing tool automatically. It became pretty clear pretty quickly that these businesses were advanced in using the site and familiar with all of its tools and marketing options. The first decision in any marketing strategy is to define your target customer.

We offer further information on possible financial support This includes the type of loans, grants and scholarships available both from the government and from Birmingham City University. We welcome many international students every year - there are currently students from more than 80 countries among our student community. Birmingham City University is committed to preparing students for successful employability and professional careers.

Creating an online presence used to mean building a website, which even today is still often challenging, expensive, and too technical for most local business owners. Google de-emphasizes the need for a dedicated web page, as sites like Google+, Yelp, Facebook , and LinkedIn for certain categories, give business owners ample opportunity to connect with local consumers in intrinsically different ways. Our blog features best practices for local business marketing.

Although most business graduates from the management area do not become managers right after college, some do. This is especially true in organizations willing to provide new-hires with training in how to manage at that organization. Instead, these graduates use their knowledge of management as a way to better understand how organizations operate. Most students take around five years to complete a part-time degree course.

Your ideas and expertise can be delivered to your audience in a number of dynamic and engaging ways. Project management, social media automation, and outsourcing will all move you closer to a semblance of equilibrium and give you more time to work on your business, instead of in your business. The Big Ideas Blog is an informative, fun and helpful blog for small businesses and entrepreneurs to learn about sales and marketing. You should be marketing all the time — wherever you are.

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